J. M. Wieland is an author and poet with many works in international publication. I have done layout, book design, editing, press releases, video marketing, and social media advertising for a number of his works. He contacted me with a need for a stripped down version of his previous website so that his focus is on adding new visitors to his Mail Chimp email list instead of just lurkers to his website. His marketing plan is similar to Mark Dawson, a famous self-published author that is on the forefront of that side of the publication business. Eventually he wants to move to the same word press theme as Mark, but for now he just wants something simple. The website I created versatile with a strong foundation for future growth and elasticity.